Brand Foundation
A research-led visual identity for a new business or organisation preparing to launch or an established one ready to rebrand.
We look closely at your aim, your audience, market and wider cultural context. From that research, we identify a distinctive creative direction and develop it into an identity you can use with confidence.
TimelineThree to four weeks.
Boundaries- Two revision rounds, then we agree any further work separately.
- Naming, copywriting and photography are not included.
- One decision-maker signs off each stage.
- 01Discovery conversation
- 02Market and cultural research
- 03Creative research presentation
- 04One developed creative direction
- 05Primary logo and supporting lockups
- 06Colour and typography system
- 07Supporting visual language
- 08Image direction
- 09Three practical applications
- 10Concise brand guidelines
- 11Final identity assets
- 12Two revision rounds
